Be Winter Ready Campaign 2020
The ‘Be Winter-Ready’ campaign, which is in it’s tenth year, is intended to raise awareness about the particular challenges that winter can present and provides coordinated and cross-cutting approach to public safety messaging and the dissemination of information on winter preparations
This information campaign is now a well-established and important annual event impacting across the whole public service.
The campaign highlights the ‘Whole of Government’ approach being taken to winter preparations. This sort of approach was seen during recent storms and severe weather events that occurred over the past number of years which posed challenges for individuals, communities, businesses, Government Departments and Agencies.
Importantly, the ‘Be Winter-Ready’ campaign informs the public of what is being done in relation to winter preparations and where they can source valuable information that can assist them through a difficult period.
Advice is being made available from a wide number of sources including Government Departments and Agencies, An Garda Síochána, the Health Service Executive, the Office of Public Works, Local Authorities and the transport providers.
The main objectives of the ‘Be Winter-Ready’ information campaign are:
· To provide practical advice on how best to prepare for the coming winter.
· To ensure the public are aware of where advice and help can be found, if needed, and
· To reassure the public that preparations are being made and arrangements have been put in place to ensure that there will be a coordinated response to severe weather events.
The Office of Emergency Planning will be regularly tweeting during the winter period to augment the ‘Be Winter Ready’ campaign in tandem with other media campaigns in the national press and over radio. The twitter account can be followed on @emergencyIE and the public are being encouraged to join in the conversation using the hashtag #bewinterready.
For more information: https://www.winterready.ie/en/2020-2021-be-winter-ready-information-campaign-launch